Robert Friedler - Round 1, 2016 Champion

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Robert Friedler

Intelligent behind-the-scenes digital technology making customers happy

Lone Pine Koala Sanctuary is a well-loved Queensland tourism business with a history of adopting digital technologies. General Manager, Robert Friedler is passionate about using the latest smart technology intelligently and seamlessly to make sure visitors enjoy an experience that is fun and educational.

From the moment potential visitors log on to the Lone Pine Koala Sanctuary website, to their arrival at the entrance, and then as they navigate the various attractions, customers enjoy a rich tourism experience – completely supported by front-of-house and behind-the-scenes digital technologies.

Examples of digital solutions and planned innovations by Robert and his team include:

  • back-of-house features like fast touch screen computers and intelligent cash registers; this results in shorter queues and easy access to information

  • a digital tour guide which uses the existing wi-fi network and Quick Response (QR) codes to provide visitors with instant site-specific information in eight languages via smartphones

  • NFC (near field communication) codes so visitors can simply touch attraction signage with their smart phone to access information.

Robert is constantly looking for new-technology solutions to make Lone Pine an amazing and educational experience for the customer. Rather than focus on legacy media, he concentrates Lone Pine’s marketing efforts on exciting visitors via social media and wi-fi solutions through smart phones and tablets. Lone Pine visitor numbers have doubled over the last four years and they’re not slowing down.

As well, Robert has initiated a range of digital technology innovations behind the scenes, to manage the zoo, its inhabitants and staff. Examples include:

  • phone apps for zoo keepers which monitor conditions in the platypus and koala enclosures, including water quality and temperature and humidity.

  • staff receive email alerts if conditions become compromised.

  • digital monitoring of a plantation of 40 000 gum trees at Boonah (the trees will provide food for the sanctuary’s 130 koalas)

  • technology will monitor and record wind speed, temperature, rainfall, humidity

  • a live camera will remotely monitor the trees.

The information from the plantation will instantly provide important data about the optimal conditions for growing gum trees as a food source for koalas.

Nominated by: the Department of Tourism, Major Events, Small Business and the Commonwealth Games

Robert Friedler

Intelligent behind-the-scenes digital technology making customers happy

Lone Pine Koala Sanctuary is a well-loved Queensland tourism business with a history of adopting digital technologies. General Manager, Robert Friedler is passionate about using the latest smart technology intelligently and seamlessly to make sure visitors enjoy an experience that is fun and educational.

From the moment potential visitors log on to the Lone Pine Koala Sanctuary website, to their arrival at the entrance, and then as they navigate the various attractions, customers enjoy a rich tourism experience – completely supported by front-of-house and behind-the-scenes digital technologies.

Examples of digital solutions and planned innovations by Robert and his team include:

  • back-of-house features like fast touch screen computers and intelligent cash registers; this results in shorter queues and easy access to information

  • a digital tour guide which uses the existing wi-fi network and Quick Response (QR) codes to provide visitors with instant site-specific information in eight languages via smartphones

  • NFC (near field communication) codes so visitors can simply touch attraction signage with their smart phone to access information.

Robert is constantly looking for new-technology solutions to make Lone Pine an amazing and educational experience for the customer. Rather than focus on legacy media, he concentrates Lone Pine’s marketing efforts on exciting visitors via social media and wi-fi solutions through smart phones and tablets. Lone Pine visitor numbers have doubled over the last four years and they’re not slowing down.

As well, Robert has initiated a range of digital technology innovations behind the scenes, to manage the zoo, its inhabitants and staff. Examples include:

  • phone apps for zoo keepers which monitor conditions in the platypus and koala enclosures, including water quality and temperature and humidity.

  • staff receive email alerts if conditions become compromised.

  • digital monitoring of a plantation of 40 000 gum trees at Boonah (the trees will provide food for the sanctuary’s 130 koalas)

  • technology will monitor and record wind speed, temperature, rainfall, humidity

  • a live camera will remotely monitor the trees.

The information from the plantation will instantly provide important data about the optimal conditions for growing gum trees as a food source for koalas.

Nominated by: the Department of Tourism, Major Events, Small Business and the Commonwealth Games