Karen Jarling - Round 2, 2016 Champion

Consultation has concluded

Karen Jarling

Embarking on the digital journey

Karen Jarling is the owner/operator of CGL Beef, a Gympie clean, green and local provider of grass-fed beef in small bulk quantities. Karen's 2-year-old company has actively embraced the digital age.

Karen's website has an online shopping cart to sell products and she uses blogging and social media such as Facebook, Twitter and Instagram to grow and connect with CGL Beef's customer base. Other digital tactics include:

  • providing an educational link to customers and the wider community to put real information in front of those who may not have other farm 'content' in their lives
  • sharing/liking/retweeting posts by other farmers and small local businesses to help boost their profile and social media reach.

Karen came to digital technology as a novice and has seen first-hand how important it can be to create a digital 'story' around a business to grow sales. One of the benefits of social media for Karen is the direct link with their customers who get to see in real time what they do and can even be part of the conversation.

As her experiences are invaluable lessons for small businesses in her community that are considering embarking on the digital journey, Karen plans to work with the council to motivate others through webinars, podcasts and blogs.

Karen is nominated by: Gympie Regional Council















Karen Jarling

Embarking on the digital journey

Karen Jarling is the owner/operator of CGL Beef, a Gympie clean, green and local provider of grass-fed beef in small bulk quantities. Karen's 2-year-old company has actively embraced the digital age.

Karen's website has an online shopping cart to sell products and she uses blogging and social media such as Facebook, Twitter and Instagram to grow and connect with CGL Beef's customer base. Other digital tactics include:

  • providing an educational link to customers and the wider community to put real information in front of those who may not have other farm 'content' in their lives
  • sharing/liking/retweeting posts by other farmers and small local businesses to help boost their profile and social media reach.

Karen came to digital technology as a novice and has seen first-hand how important it can be to create a digital 'story' around a business to grow sales. One of the benefits of social media for Karen is the direct link with their customers who get to see in real time what they do and can even be part of the conversation.

As her experiences are invaluable lessons for small businesses in her community that are considering embarking on the digital journey, Karen plans to work with the council to motivate others through webinars, podcasts and blogs.

Karen is nominated by: Gympie Regional Council