Jody Allen - Round 3, 2016 Champion

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Jody Allen

Queensland mumpreneur – turning adversity into opportunity

As a stay-at-home mum blogger turned global entrepreneur, Jody Allen is an inspiration to others in adopting digital technologies to create a thriving online business.

Jody’s life changed when she was made redundant while pregnant with her second child. Suddenly on a one wage family income Jody set about finding ways she could cut costs and started posting her tips and experiences on Facebook. The Stay at Home Mum website has now grown to be one of the largest privately owned parenting portals in Australia with as many as 1 million mums across the country accessing the content via multiple digital platforms. Jody still operates from her home in Gympie, but she now employs a team of more than 10 people to run her expanding business.

Jody enthusiastically shares the secrets to her digital media success through her participation in business forums both locally and interstate. She has:

  • provided one-on-one social media and digital training to support local female entrepreneurs
  • volunteered to participate in numerous training seminars
  • been the key-note speaker for a Penguin publishing event on blogging and publishing in north Queensland.

Most recently, she has partnered with AgForce Queensland, an advocacy group for rural industries. This partnership brings Jody’s followers, who are making food purchasing decisions, in direct contact with producers of food and fibre. Whilst it aligns with Jody’s ethos to promote locally grown produce and ‘put a face to the farmers’, agriculturalists are already feeling the impact of this affiliation as they learn from her experience the power social media has to allow them to directly communicate with their end customers.

As a digital champion, Jody will share her journey and encourage other stay-at-home mums and young women in regional and remote locations to look at starting an online home businesses

Jody is nominated by: Gympie Women in Business.


Jody Allen

Queensland mumpreneur – turning adversity into opportunity

As a stay-at-home mum blogger turned global entrepreneur, Jody Allen is an inspiration to others in adopting digital technologies to create a thriving online business.

Jody’s life changed when she was made redundant while pregnant with her second child. Suddenly on a one wage family income Jody set about finding ways she could cut costs and started posting her tips and experiences on Facebook. The Stay at Home Mum website has now grown to be one of the largest privately owned parenting portals in Australia with as many as 1 million mums across the country accessing the content via multiple digital platforms. Jody still operates from her home in Gympie, but she now employs a team of more than 10 people to run her expanding business.

Jody enthusiastically shares the secrets to her digital media success through her participation in business forums both locally and interstate. She has:

  • provided one-on-one social media and digital training to support local female entrepreneurs
  • volunteered to participate in numerous training seminars
  • been the key-note speaker for a Penguin publishing event on blogging and publishing in north Queensland.

Most recently, she has partnered with AgForce Queensland, an advocacy group for rural industries. This partnership brings Jody’s followers, who are making food purchasing decisions, in direct contact with producers of food and fibre. Whilst it aligns with Jody’s ethos to promote locally grown produce and ‘put a face to the farmers’, agriculturalists are already feeling the impact of this affiliation as they learn from her experience the power social media has to allow them to directly communicate with their end customers.

As a digital champion, Jody will share her journey and encourage other stay-at-home mums and young women in regional and remote locations to look at starting an online home businesses

Jody is nominated by: Gympie Women in Business.