Bernard O'Keefe - Round 1, 2016 Champion

Consultation has concluded

Bernard (Bernie) O'Keefe

Using digital technology in tourism

Bernie O’Keefe is the Director of Marketing for Tangalooma Island Resort. Tangalooma Island Resort is an exemplary Queensland tourism business and leading adopter of digital technologies. Bernie is an enthusiastic proponent of digital technology to increase efficiency and revenue, using digital solutions to:

  • improve the guest experience

  • build a positive online reputation

  • enhance overall performance.

Tangalooma Island Resort encompasses a diverse range of accommodation, restaurants, activities, tours, and marine animal encounters, making it an icon of Queensland and Australian tourism for over 50 years. Before joining Tangalooma, Bernie was the Director of Online at Hamilton Island, where he successfully delivered a digital strategy to increase sales, customer satisfaction and brand exposure.

As Director of Marketing at Tangalooma Island resort, Bernie uses all digital channels to attract and serve customers.

Digital platforms include:

  • stunning, interactive website

  • Facebook

  • Instagram

  • Pinterest

  • Youtube

  • Twitter

Behind the scenes Bernie works to improve the digital adoption culture throughout the business and its day-to-day operations.

Bernie’s plans for the future include:

  • rebuilding the website

  • developing powerful booking engines

  • point of sale digital signage

  • rolling out a major Wi-Fi project

  • enhancing the online reputation management program

  • launching an on-resort digital guest compendium to service guests and to generate ancillary revenues.

Bernie’s digital champion blog (below) will allow us to share the progress of the resorts digital journey.

Bernie is nominated by: Department of Tourism, Major Events, Small Business and the Commonwealth Games


Bernard (Bernie) O'Keefe

Using digital technology in tourism

Bernie O’Keefe is the Director of Marketing for Tangalooma Island Resort. Tangalooma Island Resort is an exemplary Queensland tourism business and leading adopter of digital technologies. Bernie is an enthusiastic proponent of digital technology to increase efficiency and revenue, using digital solutions to:

  • improve the guest experience

  • build a positive online reputation

  • enhance overall performance.

Tangalooma Island Resort encompasses a diverse range of accommodation, restaurants, activities, tours, and marine animal encounters, making it an icon of Queensland and Australian tourism for over 50 years. Before joining Tangalooma, Bernie was the Director of Online at Hamilton Island, where he successfully delivered a digital strategy to increase sales, customer satisfaction and brand exposure.

As Director of Marketing at Tangalooma Island resort, Bernie uses all digital channels to attract and serve customers.

Digital platforms include:

  • stunning, interactive website

  • Facebook

  • Instagram

  • Pinterest

  • Youtube

  • Twitter

Behind the scenes Bernie works to improve the digital adoption culture throughout the business and its day-to-day operations.

Bernie’s plans for the future include:

  • rebuilding the website

  • developing powerful booking engines

  • point of sale digital signage

  • rolling out a major Wi-Fi project

  • enhancing the online reputation management program

  • launching an on-resort digital guest compendium to service guests and to generate ancillary revenues.

Bernie’s digital champion blog (below) will allow us to share the progress of the resorts digital journey.

Bernie is nominated by: Department of Tourism, Major Events, Small Business and the Commonwealth Games