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Leading by example to boost digital literacy in the bush
Alison Shaw is a passionate advocate for digital technology. In her work at the Blackall-Tambo Regional Council and as owner and director of local retail business Tambo Teddies, Alison is recognised as an inspirer, always looking for innovative ways to get results using digital technology.
Alison understands that retail in drought-affected communities remains challenging. At the same time, she is driven by a desire to boost the digital literacy of regional small business owners, helping them to become digitally savvy.
Alison supports business owners in her region to attract new customers and revive their businesses through the use of online platforms. She mentors them in the development of digital strategies, modelling them on the successful Tambo Teddies’ digital strategy which includes:
a functional website that allows online purchasing
blogs
weekly posts on Google My Business
Google AdWords campaigns
social media – Facebook, Instagram
online listings – TripAdvisor, Bing
e-newsletters
online shops with eBay
an online accounting system
a Google 360˚ view in store
online videos of the shop and products to tell the business story.
Alison uses Tambo Teddies as a real-life example of what can be done with digital technology to promote and run a business. Her hands-on experience means she can share her successes and highlight pitfalls with some authority.
Alison was first recognised as a Community Digital Champion in 2016. As a continuing Champion she will continue to volunteer her time to mentor local business owners, helping them to claim their online profiles and improve their digital presence. Through her work at the council, she will continue to promote the region as a tourism destination via two different tourism initiatives, both of which have a strong digital focus and aim to assist local businesses to achieve improved outcomes.
Alison is nominated by: Blackall-Tambo Regional Council
Leading by example to boost digital literacy in the bush
Alison Shaw is a passionate advocate for digital technology. In her work at the Blackall-Tambo Regional Council and as owner and director of local retail business Tambo Teddies, Alison is recognised as an inspirer, always looking for innovative ways to get results using digital technology.
Alison understands that retail in drought-affected communities remains challenging. At the same time, she is driven by a desire to boost the digital literacy of regional small business owners, helping them to become digitally savvy.
Alison supports business owners in her region to attract new customers and revive their businesses through the use of online platforms. She mentors them in the development of digital strategies, modelling them on the successful Tambo Teddies’ digital strategy which includes:
a functional website that allows online purchasing
blogs
weekly posts on Google My Business
Google AdWords campaigns
social media – Facebook, Instagram
online listings – TripAdvisor, Bing
e-newsletters
online shops with eBay
an online accounting system
a Google 360˚ view in store
online videos of the shop and products to tell the business story.
Alison uses Tambo Teddies as a real-life example of what can be done with digital technology to promote and run a business. Her hands-on experience means she can share her successes and highlight pitfalls with some authority.
Alison was first recognised as a Community Digital Champion in 2016. As a continuing Champion she will continue to volunteer her time to mentor local business owners, helping them to claim their online profiles and improve their digital presence. Through her work at the council, she will continue to promote the region as a tourism destination via two different tourism initiatives, both of which have a strong digital focus and aim to assist local businesses to achieve improved outcomes.
Alison is nominated by: Blackall-Tambo Regional Council
Leading by example to boost digital literacy in the bush
